a Universal Logistics Holdings company
Read With Us & Elevate Yourself
A rising tide lifts all boats


Our reading program is designed to help you gain skills that can be poured into the people around you, elevating our entire team in the process. If you’re not building yourself, you’re just idling. But, good news! The antidote you need already exists. Pick up a book and read with us.

books read by Cavalry team members since 2013
books read by Cavalry team members last month
Bookshelf in Bob King's office
This is Bob's actual bookshelf (just one of them).

How It Works: By The Book



books read by all team members during training


books read to start earning commission



books required to read for $1,000 bonus!

National Average Statistics

American adults haven't read a book in the past year*
Employers find graduates deficient in reading comprehension**

* Perrin, A. (2018, March 23). “Who doesn’t read books in America?” Retrieved from: http://www.pewresearch.org/fact-tank/2018/03/23/who-doesnt-read-books-in-america/
** “To Read or Not To Read: A Question of National Consequence” (2007, November). Retrieved from: https://www.arts.gov/publications/read-or-not-read-question-national-consequence-0

Our Book Title of the Year:

Can’t Hurt Me by David Goggins

Why we chose this book:
Bob, Cavalry’s president, has a real tie to this author’s childhood and the experiences he faced. There are 3 important messages that the book delivers: 1. You have to work! Nothing is given to you. 2. Don’t be afraid to fail. 3. We all have a past that we are still working through! E+P=O.

Want to read along with us?

Other books we’re reading


  • The Energy Bus by Jon Gordon
  • It’s Not About You by Bob Burg
  • Take the Stairs by Rory Vaden


  • How to Win Friends and Influence People by Dale Carnegie
  • Just Listen by Mark Goulston
  • The Go-Giver by Bob Burg


  • Great Leaders Grow by Mark Miller
  • Grit by Angela Duckworth
  • Three Signs of a Miserable Job by Patrick Lencioni


  • Outliers by Malcom Gladwell
  • Little Red Book of Selling by Jeffrey Gitomer
  • Sales EQ by Jeb Blount


  • 9 Things a Leader Must Do by John Pearson
  • Choosing to Cheat by Andy Stanley
  • Four Obsessions of an Extraordinary Executive by Patrick Lencioni


  • Brief by Joseph McCormack
  • Dream Manager by Matthew Kelly
  • The Art of War for Managers by Sun Tzu


  • Financial Peace by Dave Ramsey
  • Millionaire Next Door by Thomas J. Stanley
  • The Wealthy Barber by David Chilton


  • Peak by Anders Ericsson and Robert Pool
  • The 7 Habits of Highly Effective People by Steven R. Covey
  • The Ant and the Elephant by Vince Poscente